Brand Positioning & Strategy

Philosophy A strong brand drives intent, preference, purchase and, ultimately, advocacy.

Capabilities We employ a variety of tools in the development of sustainable, competitively advantageous brand positioning for our clients.

• Competitive Audits & Assessments
• Primary & Secondary Research
• SWOT Analysis
• Focus Groups
• Surveys
• Concept Testing
• Attribute Mapping
• Positioning Evaluation & Recommendation

Of Note We developed new brand positioning for the Westin Kids Club. It tested so well with the target audience that additional funds were allocated to roll out the program worldwide.