Cooperative Marketing

Philosophy The whole is greater than the sum of its parts.

Capabilities We develop cooperative and partner alliances to help our clients maximize their budgets and enhance their brands.

• Affinity Groups
• Cooperative Brand Groups
• Geographic Groups
• Partner Marketing
• Partnership Negotiation

Of Note We created a partnership between our clients Rand McNally and Westin Kids Club, effectively expanding the budget for Westin and exposing Rand McNally to a new and highly targeted prospect universe.