Logo & Identity Development

Philosophy The logo is your first impression—and you only get one chance to make a first impression.

Capabilities We utilize well-defined brand positioning as the foundation for:

• New or Enhanced Logos
• Tag Lines
• Brand Architecture
• Naming Conventions
• Brand Identity Platform
• Brand Advertising Platform
• Sub-brand Conventions
• Style Guides

Of Note Leveraging the positioning study, we recommended a new logo and brand identity to The Ambassador East Hotel. The new logo replaced the logo that had been in use for over 20 years.